I don’t really know much about the law surrounding this, so I have assume that the LPGA is within its legal rights to require all members to speak English. I mean, they have lawyers, and I imagine the lawyers approved this. But it sure doesn’t sound that cool.
“The economy is bad, and we are losing sponsors,” [golfer Seon-Hwa Lee] said, according to the report. “Everybody understands.”
I can understand the LPGA’s motivation. They are in the business of selling women’s golf, and if their players can’t communicate in the target market, it makes their job more difficult. I get that. But surely there’s a way to increase the marketing appeal of the sport that’s a little more tolerant. It would be interesting to see a once-in-a-lifetime golfer come through who doesn’t speak English and refuses to learn. I bet the LPGA would back down before alienating a potential superstar.