So I did not grow up in Michigan. I have never lived in Michigan. But the woman I married did both, and so I know more about Michigan than most people who’ve never lived there. I’ve been there a lot – it’s a cool state. If you’ve never seen an ocean-sized lake, you should rectify that by visiting Michigan. Traverse City is one of my favorite spots – if you like water, biking, and beer, it might be one of yours, too.
Maybe you’ve had Bell’s Oberon. Maybe you thought, “well, this is a pretty mid wheat beer”. You aren’t wrong, but you are missing the true meaning of Oberon.
Oberon is seasonal. It comes out in March or so every year. And the thing you’re missing when you dismiss it on objective taste grounds is that for many Michiganders, that first sip of Oberon means that winter is over. The long, dark, cold Michigan winter is officially over as soon as you take that first sip of Oberon. And when you understand this, you understand its outsized importance to the locals








