Accidental Hedonist – Coke’s Caloric Sophistry
There are a couple things wrong with this. First, they say that drinking three twelve ounce cans will burn about 100 calories. Okay, fine. How many calories are in a can? There’s about 140 calories in a 12 ounce can of Coke. Unless each can of this new stuff is less than 35 calories or so (Highly unlikely, but I can’t find the number online), even if the calorie-burning claims are correct, you’re still taking in more than you’re burning.
Second, you’d burn about 35 calories taking a slow walk for ten minutes. 35 calories is not that much.
Third, “The makers claim that a combination of extracts from green tea and caffeine speeds up the drinker’s metabolic rate, which helps the body to burn calories”. How many can I drink in a day before my metabolic rate is at an unsafe level? Artificially speeding up your metabloic rate just doesn’t seem like a good idea to me.
Fourth, “But, this is a positive step that people can take to make a difference to their health with regular physical activity and a balanced, healthy diet.” So says Rhoma Applebaum, chief scientist for Coke. Everything I’m reading from Coke implies that this is a health drink. That is, something that will help you be healthy. Is it healthy like Diet Coke is healthy? I mean, sure, drinking it is probably healthier than drinking straight high-fructose corn syrup, or drinking battery acid. But I doubt drinking one of these Envigas is healthier than drinking nothing.
Anyway, I love Coke. Not the company, but the soda. I know it’s bad for me, and that’s why I try not to drink it too often (Although I should drink less of it). But this stuff is being marketed deceptively, and I’d like to see Coke get sued for it.