Tag: blogging

Marketing your content

I have a friend with a background in marketing. He’s the one who sent me the Comcast complaining article. We’ve been talking about marketing and the internet. The two of us come from completely different perspectives on how we consume content online. I’ve just introduced him to Google Reader and the concept of subscribing to an RSS feed. He seems to be enjoying it, and even shared an article with other people on his GTalk buddy list. I complained to him that he shared a link to a NYTimes article that didn’t have the full text in the RSS feed. This is a pet peeve of mine – I read almost no websites that don’t offer full-text RSS feeds. Techdirt talks about how full-text feeds are better. Feedburner does, too. But NYTimes.com doesn’t do it. Are they stupid? I don’t know. A little Googling suggests that there’s a lot of disagreement on whether or not a partial-text feed drives more traffic to the site. That is, if you have a feed that doesn’t show the full article, do more people actually click through and come to your site, where you probably have ads? Or do most people (Like me) just skip it? Techdirt makes the point that the real bulk of your traffic comes not from your regular feed subscribers, but from them sharing it with their friends or on their blogs. Things get passed around on the popular sites – when something hits the front page of Digg, it’s probably going to show up on a lot of other popular sites. That can generate way more traffic than you’d ever get from your subscribers themselves, even if they clickthrough on every RSS item. My friend says that NYTimes is not dumb, and they’ve probably researched where they make their money, and decided that partial feeds are the way to go. I’m less inclined to give them the benefit of the doubt, but I realize that the way I consume content is not the way everyone does, and I’m probably in the minority. We may be a growing minority, but NYTimes doesn’t make its money on what people will be doing in 10 years. I will always provide a full-text feed. But I don’t make my living with this blog, so I have the luxury of doing what I want rather than what might drive more clicks. I can’t bring him around to my way of thinking, though. But I’m still working on it.

Drupal and the Blog API

I wish someone had told me you had to enable the Blog API module before you could use all the cool blogging tools like Flickr’s “Blog This” or Firefox plugin ScribeFire. I tried setting up both, and kept getting unhelpful errors. It looked like my username and password were wrong. This was frustrating, because I was sure my username and password were correct. After significant Googling, I finally found a helpful explanation. And now it works perfectly. You can see the previous post, which I sent straight from Flickr. So, hopefully now this page will be one more Google hit explaining that, if you want an external site or application to access your xmlrpc.php file, you’d better turn on the Blog API module.

A little anniversary

I don’t remember exactly when I started this blog, but tomorrow is the second anniversary of the earliest post still in existence. That’s a long time. I wrote a lot more about stuff in the news when I started. Maybe I should go back to that. I had more time at work to find things to write about then. Now I actually have to do work when I’m at work. It’s really tough to find time for my hobbies during the day. So, here’s to another two years. Or more.

Out of curiosity

For those of you who read the site via the actual front page, rather than the RSS feed (Which, if Google Analytics and Feedburner are accurate and I’m reading the numbers correctly, is about 1/3 of you), do you ever look at “What I’m reading” on the right side of the page? These are things I’ve come across on my RSS feed that I find interesting, but don’t really have anything to say about. I’m going to keep sharing things there regardless of who’s reading, because I know at the very least, Mike looks at them on his Google Reader, and sharing them takes virtually no effort on my part. But I was curious if anyone looks at them, or has maybe found a site they didn’t otherwise know about through them.

Hey, people like Drupal and SEO

A bunch of hits on the last post, especially for a Friday night. It looks like people are watching stuff tagged with “Drupal” or “SEO” or something like that. Anyway, at the advice of the commenters, I’ve replaced trackback with pingback, which requires less (no) effort and still accomplishes that two-way link between me and anyone who happens to link to me. I also tweaked my robots.txt file. So, we’ll see what happens. Now I just have to keep writing things that people find interesting. Or, you know, start.

Drupal, SEO, and you

I’ve been getting annoyed by a few things about this blog. First, in the last sixty days, exactly 28% of the pageviews on the site are one page – the community bitch page about Vector Security. The percentage is even higher if you include some other random pages that come up on a Google search for “vector security” and related terms. Which brings me to the second point – Drupal’s default “Clean URLs” are crap for search engine indexing. If none of this makes sense to you, stop reading now. Go read something else, like Bad Astronomy Blog or Whatever or any of the other millions of blogs out there. Some of them are certainly talking about something that interests you. But if you’re interested in what I’m doing to help people find me, read on. I want people to find me based on stuff I write about a lot – complaining, sports, probably some politics when we get closer to November. I appreciate the people who come here looking for Vector Security, but that’s not really my focus here. So I took some steps to become more search-engine-friendly. SEO, if you will. First, I installed multiping. By default, Drupal isn’t that good at pinging Technorati and whatnot. I think you can set it up with cron, but I don’t understand cron, and don’t feel like learning. Multiping takes the cron out of pinging. Now, Technorati gets updates whenever I post, and they can share my posts with the world. Then I added trackbacks. Trackbacks are one of those things, like the Metric system, that sound like a really good idea, but depend on widespread adoption to really succeed. But I figure it can’t hurt to be trackback-enabled. And I added pathauto. Now, the link for this post (As opposed to the link to the front page) is complainthub.com/blog/drupal-seo-and-you instead of complainthub.com/node/943. This is much more informative, and I think it’s much better for search engine indexing. So we’ll see how it goes. Either it will be awesome, and my traffic will go through the roof, or it will be exactly the same. Or somewhere in between. I’m betting on somewhere in between.