I’m always quick to bash GM (Because they make shitty cars and embrace dead-end means for saving the planet like corn-based ethanol), but I will give credit where credit is due - GM will probably beat Toyota to market with the first hybrid pickup. This is exactly what the American auto industry needs - to fire back against the attacks that Toyota and Nissan (And, to a lesser extend with the ridiculous Ridgeline, Honda) have been mounting against American dominance in the large truck market.
Americans like to buy big trucks. For some, it’s a necessity. And the Toyota Tundra and Nissan Titan have finally given consumers a real alternative to Ford, GM, and Dodge. So it’s nice to see GM fighting back, and in exactly the direction I like to see. Sure, a V8 hybrid isn’t going to get 30 MPG. But if it gets improved mileage, doesn’t lose a significant amount of power, and runs a lot cleaner, then I’m willing to pat GM on the back for this one. Assuming this isn’t just a rumor.